We engineer profitable growth from the P&L up.
An operator-led growth studio for DTC brands. We go deeper than the ad account ROAS: product economics, acquisition, retention, and the creatives that drives both, all measured against contribution margin, not vanity ROAS.
A three-step protocol.
Not a retainer for activity — a system built for profit.
Find the real constraint.
One week of forensic audit across accounts, creative, funnel, and unit economics. We surface the one bottleneck that's actually holding the business back — and prove it with the numbers.
Build the growth system.
We build the growth system around that constraint — running [paid media · analytics] and directing [creative · CRO · email · lifecycle] — with every piece instrumented and tested against contribution margin, not vanity ROAS.
Make the curve bend.
Weekly experimentation, monthly strategy resets, quarterly category bets. The goal is not a good month — it's a defensible position your competitors can't reverse-engineer.
What we actually do.
Paid Social
Meta, TikTok, Snap, Reddit. Daily account ops, hypothesis-driven testing, full-funnel attribution.
Creative Strategy
Angles, hooks, and the test roadmap — we direct, your team or agency produces. Built around the few angles your customer can't ignore.
Conversion
The CRO roadmap — what to test on landing pages, PDPs, and checkout, prioritized by contribution margin, not bounce rate.
Lifecycle
The retention plan behind Klaviyo or Attentive — segments, flows, and offers that turn first-time buyers into repeat cohorts in ninety days.
Analytics
MMM, incrementality testing, blended dashboards. We tell you what's actually working — and what's noise.
Operations
Process architecture, team builds, and people infrastructure. The fractional-COO layer that keeps growth from outrunning your systems.
Tell us about your brand.
We reply within 48 hours. If we're not the right fit, we'll tell you — and recommend someone who is.